Why Customer Lifetime Value is the Most Important Metric for App Developers
Posted February 1, 2013How do you measure the success of your mobile app marketing? App developers live and die by their rank in the Apple and Android stores. As a result, it is easy for many developers to get caught in the trap of thinking about success in terms of generating download spikes and rising in the app marketplace ranks.…
Categories: App Customer Lifetime Value, Homepage, Mobile Advertising, Mobile Advertising Best Practices, Mobile App Monetization
What is Mobile Advertising? More than You Think!
Posted January 24, 2013When many people hear the words “mobile advertising,” they probably think of mobile banner ads, or perhaps mobile search results. But the reality of mobile advertising is that the industry is expanding to encompass many different formats and interactive experiences. Mobile advertising has come a long way from the days when a “mobile ad” was just a small banner to tap.…
Categories: Homepage, Mobile Advertising, Mobile Advertising Campaigns, Mobile Marketing
Writing Great Ad Copy for Mobile Advertising Banners
Posted January 14, 2013Mobile advertising banners take up a small amount of space, which means that the words you choose to represent your company are more important than ever before. You have only a small space and a short amount of time to capture the attention of your prospective customer as they glance your mobile advertising banner – here are some ideas for how to choose the right words to maximize your chance of success.…
Categories: Homepage, Mobile Advertising, Mobile Advertising Best Practices, Mobile Advertising Campaigns, Mobile Advertising for Beginners, Mobile Marketing
4 Ways to Improve Your Mobile Video Advertising
Posted January 7, 2013More mobile marketers are discovering the possibilities of mobile video advertising to engage with users, but mobile video ads cannot simply be a smaller version of a 30-second TV spot. There are unique opportunities and challenges related to the size of the mobile device screen, the limits of the user’s attention span, and the intimacy of the medium.…
Categories: Homepage, Mobile Advertising, Mobile Advertising Best Practices, Mobile App Video, Mobile Video Advertising
Mobile Advertising Campaign Testing: 4 Tips to Make Your Campaigns More Effective
Posted December 28, 2012One of the most powerful aspects of mobile advertising is that it gives marketers so many options to test, track, and refine their campaigns. Unlike the “old days” of print advertising and TV advertising campaigns, mobile ad campaigns can be quickly and cheaply adapted so you can run multiple versions at minimal additional expense.…
Categories: Homepage, Mobile Advertising, Mobile Advertising Best Practices, Mobile Advertising Campaigns, Mobile Advertising Testing, Mobile Marketing
Mobile Advertising Predictions for 2013
Posted December 20, 2012The mobile advertising industry is one of the most dynamic industries in the world, and while it can be tough to predict future trends in such a fast-changing market, we’d like to give it a shot! Here are a few of the biggest trends and predictions that we see shaping the mobile advertising industry in 2013:
- Yield optimization will be a major mobile advertising trend in 2013: Mobile advertising networks and advertisers are learning more and more about our users and the best way to reach them, but the challenge is, what do we do with all of that data once we’ve got it?
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Categories: Homepage, Mobile Advertising, Mobile Advertising Best Practices, Mobile Advertising Campaigns, Mobile Advertising Predictions 2013
How to Create a Great Product Video for Your Mobile App
Posted December 10, 2012One of the best ways to promote your mobile app is with a product video. By creating your own unique mobile app product video, you can show your users and prospective users a compelling preview of what your mobile app is about, and help stoke demand for downloads.…
Categories: Homepage, Mobile Advertising, Mobile App Marketing, Mobile App Video, Mobile Marketing
6 Fantastic Sources for up to Date Mobile Advertising News
Posted December 2, 2012Mobile advertising is a fast-growing and fast-moving industry, and so it pays to keep up on the latest developments. In addition to Mobile Advertising Hub, of course (ahem – shameless plug) there are several other excellent news sites where advertisers and developers can get the latest insights on the trends shaping the mobile advertising field.…
Categories: Global Mobile Advertising, Homepage, Mobile Advertising, Mobile Advertising News
How to Market Apps on a Shoestring Budget
Posted November 26, 2012Most developers know that when it comes to app marketing, it’s not enough to simply say, “if you build it, they will come.” Every new app requires a strategic app marketing campaign to connect your app to your audience – but many smaller developers don’t have the resources for a huge CPC/CPI campaign to drive downloads.…
Categories: Homepage, Mobile Advertising, Mobile App Marketing, Mobile App Name, Mobile App PR
How to Write a Fantastic Mobile App Description (Part 2)
Posted November 15, 2012As we discussed in part 1 of this article, writing a mobile app description is one of the most important ways to promote your mobile app to users. Your mobile app description is going to be most people’s first impression of your app – and even if people have read about your app somewhere else, your app description needs to quickly and concisely remind them of why they should want to download it.…
Categories: Building a Mobile Brand, Homepage, Mobile App Description, Mobile App Marketing, Mobile Marketing