Mobile Advertising Hub – Grow Your App Revenue With In App Advertising

How do you measure the success of your mobile app marketing? App developers live and die by their rank in the Apple and Android stores. As a result, it is easy for many developers to get caught in the trap of thinking about success in terms of generating download spikes and rising in the app marketplace ranks.…

Categories: App Customer Lifetime Value, Homepage, Mobile Advertising, Mobile Advertising Best Practices, Mobile App Monetization

Mobile advertising banners take up a small amount of space, which means that the words you choose to represent your company are more important than ever before. You have only a small space and a short amount of time to capture the attention of your prospective customer as they glance your mobile advertising banner – here are some ideas for how to choose the right words to maximize your chance of success.…

Categories: Homepage, Mobile Advertising, Mobile Advertising Best Practices, Mobile Advertising Campaigns, Mobile Advertising for Beginners, Mobile Marketing

More mobile marketers are discovering the possibilities of mobile video advertising to engage with users, but mobile video ads cannot simply be a smaller version of a 30-second TV spot. There are unique opportunities and challenges related to the size of the mobile device screen, the limits of the user’s attention span, and the intimacy of the medium.…

Categories: Homepage, Mobile Advertising, Mobile Advertising Best Practices, Mobile App Video, Mobile Video Advertising

One of the most powerful aspects of mobile advertising is that it gives marketers so many options to test, track, and refine their campaigns. Unlike the “old days” of print advertising and TV advertising campaigns, mobile ad campaigns can be quickly and cheaply adapted so you can run multiple versions at minimal additional expense.…

Categories: Homepage, Mobile Advertising, Mobile Advertising Best Practices, Mobile Advertising Campaigns, Mobile Advertising Testing, Mobile Marketing

The mobile advertising industry is one of the most dynamic industries in the world, and while it can be tough to predict future trends in such a fast-changing market, we’d like to give it a shot! Here are a few of the biggest trends and predictions that we see shaping the mobile advertising industry in 2013:

• Yield optimization will be a major mobile advertising trend in 2013: Mobile advertising networks and advertisers are learning more and more about our users and the best way to reach them, but the challenge is, what do we do with all of that data once we’ve got it?

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Categories: Homepage, Mobile Advertising, Mobile Advertising Best Practices, Mobile Advertising Campaigns, Mobile Advertising Predictions 2013

Most mobile app developers know in-app advertising can be an excellent source of additional revenue.  Unfortunately, figuring out exactly how much money an app can make from mobile advertising can be a difficult task. This is especially true given the many variables that go into determining eCPM (effective cost per thousand impressions).…

Categories: Homepage, Mobile Advertising Best Practices, Mobile Advertising Metrics, Mobile Advertising Tools, Mobile App Monetization

Mobile advertising is one of the fastest-growing and most promising new marketing tactics, and many more companies of all sizes are going mobile with their marketing strategies – but that doesn’t mean that great mobile ad campaigns happen by accident. Although the mobile marketing platform has many exciting opportunities for advertisers to reach and engage with users, there are unique challenges of the medium as well.…

Categories: Homepage, Mobile Advertising, Mobile Advertising Best Practices, Mobile Advertising Campaigns

Mobile advertising is not just for app developers, technology companies and start-ups – it’s becoming part of the marketing mix for some of the biggest and best-run organizations in the world. Big brands like Target, Coca-Cola and American Express have recently invested in mobile advertising campaigns.…

Categories: Homepage, Mobile Advertising, Mobile Advertising Best Practices, Mobile Marketing

Sally Hogshead is an influential marketing expert and author who wrote a book called “Fascinate,” which proposes that every successful marketing effort can tap into 7 triggers of fascination. If you haven’t checked our her book, you should definitely visit her website to find out more.…

Categories: Fascinating Mobile Banner Ads, Homepage, Mobile Advertising Best Practices, Mobile Advertising Effectiveness, Mobile Banner Ad Design

Mobile advertising is receiving an increasing amount of media attention and hype – and while we’re as enthusiastic as anyone about the opportunities of mobile advertising, it’s important for new mobile advertisers to be aware of the limitations of this medium as well.…

Categories: Homepage, Mobile Advertising, Mobile Advertising Best Practices, Mobile Advertising Effectiveness, Mobile Marketing