
Writing Great Ad Copy for Mobile Advertising Banners
Posted January 14, 2013Mobile advertising banners take up a small amount of space, which means that the words you choose to represent your company are more important than ever before. You have only a small space and a short amount of time to capture the attention of your prospective customer as they glance your mobile advertising banner – here are some ideas for how to choose the right words to maximize your chance of success.…
Categories: Homepage, Mobile Advertising, Mobile Advertising Best Practices, Mobile Advertising Campaigns, Mobile Advertising for Beginners, Mobile Marketing

Mobile Advertising Metrics Beyond Sales
Posted August 25, 2012What is your business hoping to accomplish by buying mobile ads? Chances are, the first word that comes to mind is “sales.” While it’s true that making more sales is the ultimate goal of advertising, there are other ways to measure the success of a mobile advertising campaign that go beyond sales.…
Categories: Homepage, Mobile Advertising, Mobile Advertising for Beginners, Mobile Advertising Metrics, Mobile Advertising Statistics

Mobile Advertising for Beginners (part 1)
Posted July 13, 2012Getting started in mobile advertising and mobile marketing can seem like a daunting prospect, with a universe of new terms and buzzwords. But despite the new vocabulary, many aspects of mobile advertising are not as complicated as they seem. Once you become familiar with the terminology and parameters of mobile advertising, it’s easier to see the ways that this new media format can help your business grow.…
Categories: Homepage, In-App Advertising, Mobile Advertising, Mobile Advertising for Beginners, Mobile SEO