
The 5 Worst Mobile Advertising Mistakes
Posted June 16, 2012With hundreds of thousands of apps available for download on various app marketplaces, with smartphone ownership outpacing traditional cell phones and even supplanting PCs as the device of choice, companies are excited by the possibilities of mobile advertising to reach a bigger, more engaged audience.…
Categories: Homepage, Mobile Advertising Best Practices, Mobile Advertising Campaigns, Mobile Advertising Mistakes

7 Mistakes App Developers Make When Monetizing Their Apps (Part 2)
Posted February 28, 2012App developers often struggle with marketing and monetizing their apps. Unfortunately, too many app developers are taking a passive “build it and they will come” approach to app monetization. Are you making some of these big mistakes.
4. Letting advertising interfere with game play: Mobile advertising is an ideal way to make money from free apps, because you can monetize the value of all those eyeballs looking at the screen while they use your app or play your game.…
Categories: Homepage, Mobile Advertising Best Practices, Mobile Advertising Mistakes

7 Mistakes App Developers Make When Monetizing Their Apps (Part 1)
Posted February 28, 2012Being an app developer has quickly become one of the most exciting new fields to be in, as millions of smartphone users take advantage of the new possibilities of constant mobile access to information, entertainment, shopping and social contacts.
Unfortunately, for every Angry Birds, there are thousands of apps that never make any significant money.…
Categories: Homepage, Mobile Advertising Best Practices, Mobile Advertising Mistakes

If You Build It, They (Probably) Won’t Come
Posted February 15, 2012Why Every App Developer Needs a Mobile Advertising Plan
In just a few short years, the Apple App Store, Android Market and other mobile carrier stores have created a new industry and a new form of media. Millions of smartphone and mobile device users log on to find new apps to provide them with entertainment, efficiency, cost savings and help navigating the complexities of everyday life.…
Categories: Homepage, Mobile Advertising Best Practices, Mobile Advertising Mistakes