Mobile Advertising Hub – Grow Your App Revenue With In App Advertising

What is your business hoping to accomplish by buying mobile ads? Chances are, the first word that comes to mind is “sales.” While it’s true that making more sales is the ultimate goal of advertising, there are other ways to measure the success of a mobile advertising campaign that go beyond sales.…

Categories: Homepage, Mobile Advertising, Mobile Advertising for Beginners, Mobile Advertising Metrics, Mobile Advertising Statistics

A recent blog post from an investor named Jean-Louis Gassée raised some provocative questions about the future of mobile advertising, and suggested that mobile ads are never going to work as well as print and online display ads, and will never be as lucrative for advertisers and publishers as these older forms of advertising.…

Categories: Homepage, Mobile Advertising, Mobile Advertising Myths, Mobile Advertising Opportunity, Mobile Advertising Statistics

Mobile advertising is one of the fastest-growing industries in marketing worldwide, but along with looking ahead to our bright future, it’s worth reflecting on where we’ve come from and how we go to this point. Think we missed an important milestone?…

Categories: Homepage, Mobile Advertising, Mobile Advertising History, Mobile Advertising Statistics, Mobile Marketing

According to this article, more Americans now own smartphones than traditional feature phones. In fact, 53% of Americans who own cell phones now own smartphones, making this the first time that smartphones have eclipsed feature phones in total ownership. In addition, during 2011, total global shipments of smartphones outpaced global shipments of PCs.…

Categories: Homepage, Mobile Advertising, Mobile Advertising Statistics

The mobile advertising market is growing fast, with more companies starting to see the benefits of reaching people through advertising on smartphones and mobile devices. Mobile advertising is not a fad or a short-term phenomenon, it’s a new medium that is going to reshape the way companies interact with consumers.…

Categories: Homepage, Mobile Advertising Statistics