
How to Market Apps on a Shoestring Budget
Posted November 26, 2012Most developers know that when it comes to app marketing, it’s not enough to simply say, “if you build it, they will come.” Every new app requires a strategic app marketing campaign to connect your app to your audience – but many smaller developers don’t have the resources for a huge CPC/CPI campaign to drive downloads.…
Categories: Homepage, Mobile Advertising, Mobile App Marketing, Mobile App Name, Mobile App PR

What’s in a Name? For Apps… a Lot!
Posted June 27, 2012As app marketplaces become ever more crowded with new apps, one of the most important things that app developers can do to help their apps succeed is something that is seemingly simple, but has an enduring impact – choosing the right name for the app.…
Categories: Homepage, Mobile Advertising, Mobile Advertising Best Practices, Mobile App Name