Mobile Advertising Hub – Grow Your App Revenue With In App Advertising

When many people hear the words “mobile advertising,” they probably think of mobile banner ads, or perhaps mobile search results. But the reality of mobile advertising is that the industry is expanding to encompass many different formats and interactive experiences. Mobile advertising has come a long way from the days when a “mobile ad” was just a small banner to tap.…

Categories: Homepage, Mobile Advertising, Mobile Advertising Campaigns, Mobile Marketing

Mobile advertising banners take up a small amount of space, which means that the words you choose to represent your company are more important than ever before. You have only a small space and a short amount of time to capture the attention of your prospective customer as they glance your mobile advertising banner – here are some ideas for how to choose the right words to maximize your chance of success.…

Categories: Homepage, Mobile Advertising, Mobile Advertising Best Practices, Mobile Advertising Campaigns, Mobile Advertising for Beginners, Mobile Marketing

One of the most powerful aspects of mobile advertising is that it gives marketers so many options to test, track, and refine their campaigns. Unlike the “old days” of print advertising and TV advertising campaigns, mobile ad campaigns can be quickly and cheaply adapted so you can run multiple versions at minimal additional expense.…

Categories: Homepage, Mobile Advertising, Mobile Advertising Best Practices, Mobile Advertising Campaigns, Mobile Advertising Testing, Mobile Marketing

One of the best ways to promote your mobile app is with a product video. By creating your own unique mobile app product video, you can show your users and prospective users a compelling preview of what your mobile app is about, and help stoke demand for downloads.…

Categories: Homepage, Mobile Advertising, Mobile App Marketing, Mobile App Video, Mobile Marketing

As we discussed in part 1 of this article, writing a mobile app description is one of the most important ways to promote your mobile app to users. Your mobile app description is going to be most people’s first impression of your app – and even if people have read about your app somewhere else, your app description needs to quickly and concisely remind them of why they should want to download it.…

Categories: Building a Mobile Brand, Homepage, Mobile App Description, Mobile App Marketing, Mobile Marketing

One of the most important tools to help you promote your mobile app is one of the most basic: writing a good mobile app description. Your mobile app description gives your users a quick overview of what your app is about – and it gives you a chance to quickly demonstrate the value that your app offers.…

Categories: Homepage, Mobile App Description, Mobile App Marketing, Mobile Marketing

Mobile advertising is not just for app developers, technology companies and start-ups – it’s becoming part of the marketing mix for some of the biggest and best-run organizations in the world. Big brands like Target, Coca-Cola and American Express have recently invested in mobile advertising campaigns.…

Categories: Homepage, Mobile Advertising, Mobile Advertising Best Practices, Mobile Marketing

App developers are finding it to be more competitive and complex than ever before to attract new customers. For starters, mobile advertising for apps is becoming more expensive. At the same time, recent changes to the Apple App Store are making it harder than ever for small developers to get noticed.…

Categories: Homepage, Mobile App Retention, Mobile Marketing

App developers often get pigeonholed as being in the “technology” business. While it’s true that apps are a work of technology, they are also an exercise in storytelling and creating emotional connections. Just because your app has great features and intricate code doesn’t mean you can afford to neglect the “soft skills” side of marketing your app.…

Categories: Building a Mobile Brand, Homepage, Mobile Advertising, Mobile App Feedback, Mobile Marketing, Social Media Marketing for Mobile Apps

Sometimes what separates the “good” apps from the “great” apps is how their developers use customer feedback to improve over time. If you’re not tracking customer feedback and responding to it in meaningful ways, you’re missing out not only on a chance to improve relationships with your customers and community, but also to integrate this feedback into the ongoing improvement of your apps.…

Categories: Homepage, Mobile App Feedback, Mobile Marketing